How to new traditionalism user marketing-.docVIP

 PAGE \* MERGEFORMAT 13 How to ‘new traditionalism’ user marketing? Man / Claudia Suessmuth-Dyckerhoff, Jimmy Hexter, lan St-Maurice Editor’s Note: Today, after ‘80 ‘have come to the main position of the Chinese society embarked on this, from a recently after numerous ‘80’ to participate in the Wenchuan earthquake relief can be seen out after ‘90 ‘also began to enter the university, just as the After the ‘80 ‘as being more and more attention. After both ‘80 ‘or ‘90, after’, are considered to be small in the West under the influence of ideas and things growing up. But the fact is, the current emergence of a right of return to traditional values and beliefs tend to. Why, let us leave it, this is more a sense is a sociological dimension, however, this trend is to a large extent, affect a large number of enterprises, especially covet the huge market in China for foreign companies they should be how to deal with this social trend? How China’s ‘new traditionalism’ users for marketing it? The Chinese are more and more money, and has been fashionable to called ‘middle class’ of people is also increasing. This is for those foreign firms that is how exciting thing ah, as the late Qing Dynasty when the fingers of those foreign businessmen Banzhuo calculation, if four hundred million people each to buy their thing, then what is the case of the ah, calculating the balance the hearts on the Lok bloom realize that 3.99 people will not buy them absolutely Nawan Yi. Historical development to 2008, foreign businesses are also increasing marketing investment on the Chinese consumers, especially near the Beijing Olympic Games bring more market opportunities. While the more affluent Chinese consumers, but they want to win the hearts and minds of those foreign firms that has become increasingly difficult. According to McKinsey amp;amp; Company’s Center for Chinese consumers more than 5,000 households in the annual survey of Chinese households, although the Chinese family’s we