How the supermarket across the threshold - 5 great tips 12 good ideas.docVIP

 PAGE \* MERGEFORMAT 8 How the supermarket across the threshold - 5 great tips 12 good ideas Many food and beverage companies have this kind of understanding: ‘do not enter the supermarket is to die, into the supermarket is seeking death. ‘Because the supermarket shop, environmental good, hot phenomenon strong purchasing power, manufacturers, suppliers, intense competition, it will appear’ shop big deceitful ‘threshold high, more than nominal fees and charges, all kinds of complicated rules. The author summarizes the operation of supermarkets over the years of practice, this will be the internal rules for each of the supermarket grouped into five tips, and conclude that 12 corresponds to a strategy for readers to draw on in practice. 1, the manufacturers of the suppliers of the main problems faced by: 1, supermarkets have debts over period, generally 30 days or more; 2, the supermarket required a higher rebate, usually 2-4%; 3, shopping malls to assess product margins, turnover, operating income (a variety of promotional costs), inventory turnover and other indicators, the burden of large dealers; 4, receiving slow, delivery costs are high; 5, shopping malls supermarkets, discount and regular promotional activities to manufacturers, merchants bear; 6, return the situation is relatively serious. 2 corresponds to strategy and analysis: 1, first of all what is necessary to distinguish clearly bear the cost of which are optional cost (1) must pay the costs: going into the store fees, business anniversary fees and commissions, companies must pay, but only more or less; (2) Optional Fee: New fees, material loss fees, Standees charges, DM fees, opening sponsorship, promotional fees, are all available options to choose according to their own (new brands entering the market need to develop the market, need to invest a certain degree of market development costs) Under normal circumstances, the goods must be done on the Standees DM promotional publications, w