How the operation of OTC pharmaceutical market the terminal.docVIP

 PAGE \* MERGEFORMAT 12 How the operation of OTC pharmaceutical market the terminal OTC market is conducive to good end-to establish, enhance corporate image, promote brand, efficacy, collect market information and enhance the effectiveness of market regulation and control capabilities. The price distortions are often started from the terminal, FALSIFYING often start from the dealer, ‘fake’ is usually started from the terminal to find the source, so the terminal to establish a stable network can not only promote an orderly market, improve sales and service system; but also to stabilize market prices, resist FALSIFYING the fight against counterfeit goods, control of the market the initiative to reduce dependence on distributors. 1, OTC market, the terminal do? (A) the establishment of OTC Market Terminal Network OTC market to establish a good network of terminals and orderly manner is conducive to the market is conducive to effective management control of the terminal will help improve various service system. a. The terminal distribution. Draw the terminal distribution maps, record the terminal contact telephone numbers and contact names, control the situation, to facilitate contact and visit at any time and terminal. b. The terminal nature of ownership. Can be divided into state-owned, collective (including the co-shares), private, etc., to grasp the situation of ownership help to understand the terminal management system, help to grasp when dealing with the terminal method and measured. c. The terminal size. According to the number of end-market products is divided into large, medium and small terminals, the terminal to facilitate the organization of work when there are light weight, to promote the large with a small. Large terminal should regularly visit to maintain our edge; pairs of small terminal has the potential to make great efforts to make it as soon as possible into the medium and large ranks. d. Purchase channels. Underst