How the regional liquor brand sales volume-.docVIP

 PAGE \* MERGEFORMAT 7 How the regional liquor brand sales volume? Liquor companies to enhance sales is most concerned about, no sales to speak of what is bigger and stronger brand strategy, especially in most of the small liquor business the first question is “eating” problem, only with a certain amount of sales enterprises in other areas to make the development by leaps and bounds. Regional liquor companies how to improve sales? Area of interest, the election of the incremental market Sales of small and medium enterprises on the amount of wine is not all markets businesses can pinch and to, the annual sales target in the process of how much can be achieved by growth. We say that the development of enterprises in the regional market due to market conditions different, different competitors, different basis of their own development, the face of the incremental target is not the same. Based on the performance of enterprises in different markets, we market is divided into: Base market. Generally the enterprise house marketing, sales, better atmosphere, brings years of sales of consumer brand recognition and well-known, companies need greater input to complete the larger sales. But these markets To significantly enhance the sales data is not easy, on the one hand the market its own brand sales in the base that can be used in a variety of channels and even with limited resources tend to eat, can not continue to tap the potential, on the other hand has the inherent consumer brand awareness such as low-end consumer that the product to change this understanding requires a long process. so fast in the base market in order to enhance the sales volume is not an easy thing, the adjustment of product structure changes to improve product quality may be more realistic marketing model significance. Weak sales market. After years of enterprise product penetration intentional or unintentional, the brand has some modest sales base, but consumers have some awareness