How to conduct joint promotions brand.docVIP

 PAGE \* MERGEFORMAT 4 How to conduct joint promotions brand Joint promotion refers to two or more enterprises or brand joint marketing activities. This approach has the advantage of the cost of small business spending will yield great results, and thus interpretation of 11 amp;quot;2 legend. Looking at the case of a joint promotion, that is Procter amp;amp; Gamble, Budweiser and other multinational corporations, there are some small unknown brand, for those unknown small brands, even more attractive. If we can climb some of the well-known brands, to conduct effective joint promotion, make some small brands in the promotion after the blockbuster, or even overnight fame. If small brand really fortunate to climb on the well-known brands, then the companies can take advantage of joint marketing it that way? 1, the joint promotion (1) and the brand product bundling to conduct joint promotions, so that different brands of two products bundled to preferential prices to attract consumers attention. For example: In the stored-cost services of China Mobile, free to enjoy the gift or pay a new customized services such as ring tones, weather forecasting, mobile phones and other newspaper; PC installed in the power of a graphics card with a bundle and enjoy the price of concessions and so on. (2) and branded products and sending coupons, buy the product A product B to send coupons, should also buy product B product gift A Coupon. For example: Skyworth and beauty of the ‘white with black’ joint promotion, the purchase of Skyworth’s products to purchase beauty products will enjoy certain concessions in the purchase of beauty products to buy Skyworth products, could enjoy the same preferential treatment. (3) with the same industry brands will be a joint order with brands combined together to showcase their products and attract more clients to see them goods. For example: China’s auto products industry, combined orders will be top fifty buyers, the coal will be ordering m