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How the operation of hotel channels-
PAGE \* MERGEFORMAT 19
How the operation of hotel channels?
Now the network and the press to see the hotel channel and the actual operation of research and relatively few articles, as well as I participated in a variety of marketing training in the many aspects related to the hotel and there are few. But now hotels for the sale of liquor and other beverages is growing even bigger impact, he is not only drinks a market breakthrough product development, product development period is the influence of the expansion of products and enhance sales channels for always. I combine years of wine sales experience, the hotel channel pre-investigation, into the store means and precautions to enhance sales of a wide range of sales methods to be a simple exposition is willing to share with you.
Hotel Survey
1, the hotel investigating the contents of the
Basic information and background investigation, including executives, hotel ownership, primarily department heads, location, traffic conditions;
The size of the survey area including the business size, number of rooms, and scattered units, the number of employees;
Grades include the decoration of tableware good or bad, parking spaces, operating cuisine;
Management level or fashion a unified, service is standard, the availability of security personnel;
Credit conditions include whether the checkout time, with or without billing disputes;
Business conditions including the month, the annual wine sales, customers on average consumption, attendance and look at the number of Taiwan;
Competitive conditions including the main selling drinks, with or without who buys transitions, there are several promotions officer, with or without manufacturers jointly carry out promotional activities;
Cost conditions, including admission, mixed field promotions, Session promotions, buy the right to supply drinks, dark promotional and other expenses.
2, the hotel how to conduct investigations
1 to develop research project
The develo
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