How the operation of premium wines.docVIP

 PAGE \* MERGEFORMAT 9 How the operation of premium wines For China’s wine industry, the one not to talk about the fact is this: Wine is synonymous with one of the ceremony, wine ceremony, culture, culture is an important part. A variety of festivals and the reciprocity of communication time, the wine an important bridge, is to create a good atmosphere for communication and lubricant. Increasingly fierce competition in the wine industry environment, market segmentation as an inevitable road of liquor companies, focusing on the moment of gifts wine festival came into being. In many of the wine, the wine concept is still the strongest wine ceremony, followed by wine, rice wine, fruit wine and other alcoholic. As the name suggests, gifts and wine gift is used for wine, it is not true, subdivision up there are second-class wine gifts, one specifically to meet the flow of the market during the festive season gift-giving with a single branch above (li) boxes, crates of wine; 2 is the main used for non-commercial distribution market is still receiving a special ceremony Single gift packaging, which are mainly Group buy custom-based, in addition, the majority of high-end wine as part of a gift of wine. From the perspective of consumer spending also have second-class sub: First, consumption is a gift, is the fancy packaging and image of the price; second is fancy is the wine under its own brand. Moreover, the company cut into the gift of wine also have two purposes, one really would like to gift wine share of the market, another is to gift wine for the market entry point to improving the brand’s market opportunities. So, how to successfully cut into the liquor business and operating Gifts wine market? In my opinion, in the following areas will contribute to the effective implementation of corporate gift wine marketing. First, enterprises should consider their own position The purpose of business investment is to have income, which is where the choice of corporate