How to conduct market potential analysis-.docVIP

 PAGE \* MERGEFORMAT 11 How to conduct market potential analysis? I previously took a lot of market research projects in the area, found that some typical phenomenon: many customers because it is not well-known market research methods, but often also act as ‘experts’, the direct instigation of market research firms, consulting firms to collect data on what is what , which, unfortunately, some market research firm because of lack of understanding of marketing, not from a marketing point of view to provide guidance and assistance to customers and finally result in a simple to understand and based on customer requests to do market research, in the wrong marketing strategy under the guidance of the use of ‘scientific method’ analysis of the market, the results of research guiding the client’s market will be greatly discounted. In my opinion, market research company to do market analysis must proceed from the marketing point of view to understand the market and guide the research work, and not because they have identified this project, then no matter how analysis is blue skies, the situation is excellent, that kind of attitude also led to the investigation The research, in order to survey results. To see the research as a misunderstanding, one of a series of articles, this article will analyze the market potential link that can easily run into the errors, as well as solutions and all communication. 1. And passed market segments Not long ago, there are cases on the wedding market analysis. We are doing the wedding of a city, when the market potential, in accordance with the general approach to market analysis, will the city’s young population the number of average annual number of marriages, the average cost of each wedding with a total estimate of the entire city from weddings market, total demand, such a calculation, the data is very large, there are several billion a year allocated to each wedding company, each company at least tens of millions of markets, the