How the formation of a marketing network for their own development.docVIP

 PAGE \* MERGEFORMAT 16 How the formation of a marketing network for their own development Sales network is the key to deciding the survival of enterprises of all products to consumers by marketing network flows. For an excellent enterprise, marketing network is more important than the brand, the light does not have the brand marketing network, the product can not flow to the hands of consumers, the brand can be said to be worthless; but there are marketing network, non-branded business, the world’s everywhere. The formation of the marketing network is critical for enterprises can be described. A marketing network to obtain Marketing network is constituted by the formation of marketing channels, so set up marketing network, he must first strive marketing channels, marketing channels for the fight in two ways: 1, strive for peer-established marketing channels (1) the choice of marketing channel members Select channel members should have a certain standard: If the scale of operation, the management level, the acceptance of new things, the spirit of cooperation, customer service levels, the number of its downstream customers, as well as development potential. Select a channel scale of operation, when an enterprise should consider carefully the factors, scale of operation much more than the strength of many companies, business is difficult to control it, not to mention it’s transformed. Enterprises should choose such a channel can only adapt to it is hamstrung by it, so this cost is great, with its cooperation, while sales are great, but the profit is very small, if not controlled they will lose money. I service business is with the B amp;amp; Q, Wal-Mart cooperation, an annual contribution to sales are great, but in general must register a loss, the maximum benefit for enterprises is to enhance the market share, enhance brand power, to fight stress competitors. But I think it is not sustainable, as long as competitors are willing to provide superior conditi