How to collect intelligence on competitors.docVIP

 PAGE \* MERGEFORMAT 4 How to collect intelligence on competitors Difficult to do business not because fewer people buy things, but many people selling things. Sometimes, competitors may be separated by a wall with your store, competition is naturally inevitable. To do business, is the enemy counterparts, owner does not down, the West family is not made in the design of the specific competitive strategy before the preliminary understanding of the work is very necessary to understand each other’s strengths and characteristics, as well as shortcomings in order to operate the late work, can do to avoid each other edge, precision attack each other’s weaknesses, build and strengthen its own characteristics, the final implementation of the competitive strategy of differentiation. intelligence gathering can not be straight forward to that breaking the law in general is not capable, below are a few in the legitimate within the context of intelligence-gathering methods: 1. Simulate the customer site collection This is the simplest and most direct way of intelligence gathering, although many stores are close to the outside lt;lt;peer into Mozambique, Mianchi indecentgt;gt; notices, responses are simple, every time it wants to go to find faces to course , and some employers have used this approach, that the result is not how, not how many things come back to collect, which depends on preparatory work, such as the specific content items to be collected to determine the clear pre-set order and reason, have to use the related tools, such as full time, the use of recording equipment and hidden cameras. In general, the collection of sales personnel and other staff communication, the following basic information is collected by Category: 2. Stimulate the collection guide The so-called lead stimulus is deliberately stressed to each other’s sales staff had been to the shop, contact with the product, detecting a reflection of each other, especially how to evaluate othe