How to come to the fore by the star in the industry exhibition.docVIP

 PAGE \* MERGEFORMAT 8 How to come to the fore by the star in the industry exhibition Exhibition showing through industry brand image, attract cooperation resources, is already commonly used means of many manufacturers. If we can gather in the peer, the high-profile exhibition stand out, no doubt be able to reap immediate business results. October 16, 2002 Autumn National rum opened in Changsha, according to the organizing committee statistics more than 6,000 exhibiting companies, 150,000 customers gathered in a large scale. In order to be able to show his face in an ocean sea, exhibitors at Deal or No Deal: geographical location, Changsha Railway Station Square, the better the location of eye-catching almost fully surrounded by all kinds of candy liquor advertising, criss-cross two main roads 51 roads and Changsha Furong Lu same smoke filled the air, As the sky flying advertising Powered Parachute, street smile exposed in vivo design, with the flow of promotional vehicles, fixed various types of advertising posters and other materials is endless. The Liuyang River wine with the landlord of the benefits, in order to spend 5 million yuan in advertising investment into this rum the ‘standard king’, and have the exclusive naming Song Zuying, Yan Weiwen, Kelly Chen, Jay Chou and other singers to help out the star concert, coupled with overwhelming outdoor advertising, stole the show. Faced with this situation, many exhibitors will inevitably become a foil, passive to heighten Liuyang River wine thriving. Fujian Fuma Food as exhibitors, one of rum during the planned launch of Yolk-pie-national distributor of this new product, to distribution channels had started the Foma food, for most dealers, is the a strange brand of . In order to avoid the enemy’s edge, the game, Foma rum in Changsha during the period, inviting world-class days, Coco Lee, Tian Han Grand Theater held a ‘spokesman for CoCo歌迷见面会 Foma image’. CoCo the interaction with the fans in the process