How to effectively market survey (middle).docVIP

 PAGE \* MERGEFORMAT 26 How to effectively market survey (middle) 4, the soup, stir and then taste the flavor of the Would like to know how the taste of a pot of soup, no one would finish the whole wide soup pot, as long as you can scoop a spoonful of taste, and in the scoop from a spoonful, we will stir the soup a few, making it more uniform . Market research and taste the same as a soup. The modern enterprise’s products and services, should be considered in the development of the market when there is sufficient amount of potential. The amount is too small potential market, we believe that no one would be interested. Therefore, only a very few market research, the vast majority of research in terms of business can not conduct a census, so we have to sample research. And effective sampling, it must ensure an adequate ‘uniform’, that is random enough, sufficient dispersion. For example, when we study objects (such as retail store owners) to conduct studies, research must ensure that the object can represent all the main retail outlets. Effective sampling, we must consider the following points: l. Research in general 2. Sample unit 3. Sampling frame 4. Sampling 5. Sample 6. Sample Implementation Plan 7. Sample implementation of the Research in general is that we have to study objects. For example, Yong-Lin Blue Leopard Diamond plate fixed to visit the case study research in general is: ‘is now considering buying wood flooring consumers’. Hongxing Iron panel discussions, case study research object is: ‘6 months, use at least once a week, electric irons housewives. ‘A clear definition of research in general, help to ensure that standards and samples sampling qualified. Sample unit is such a basic unit, sometimes personal, sometimes family, sometimes companies. Do not think this is a very easy to clear the problem. Although, the sample unit typically is a sample, but you often need to be further explored. For example, the-home visit can not be required