How to make the business better to do- - Private enterprise marketing management difficulties and breakthroughs.docVIP

 PAGE \* MERGEFORMAT 6 How to make the business better to do? - Private enterprise marketing management difficulties and breakthroughs I engaged in consulting, training, work for more than years later, with the number of domestic private enterprises have had a lot of contacts, Will generally communicate with you one question: ‘Now is good business to do? ‘ Everyone back in unison: ‘not as good as good as before to do’; ‘Why? ‘ ‘Is becoming increasingly competitive, profit margins also continued to decline; In addition, consumer awareness is maturing, for enterprises to provide products, services, raised higher and higher requirements. ‘ In fact, from birth to the development of a market matures, competition will inevitably go through a process of gradual increase, there doing all the above mentioned phenomena should be the question of meaning, for enterprises, and how to deal with this is that we concern, particularly in marketing. The marketing is concerned, we can learn from marketing strategy, marketing strategy, marketing and management analysis of three large, which leads to confusion above mentioned companies, you can find a response from several aspects to this writer sees, marketing and management a number of private enterprises should be a much-needed breakthrough in marketing short board. Friends would ask: ‘What having been said? ‘In fact, we can start from the domestic private enterprises, fortune in the background to find out. Fortune of domestic private enterprises generally have the following situations: 1, the product fortune: to rely on a new technology or ideas to form a visible or non-line of products, with the industry gradually cultivate the market, mature, companies are rapidly growing up; 2, the market fortune: We have found an empty market, relying on trade to earn first pot of gold, and then turned to industry, and gradually form a manufacturing and technical capabilities; 3, Policy fortune: to rely on national economic poli