How to make the brand more influential and value.docVIP

 PAGE \* MERGEFORMAT 4 How to make the brand more influential and value How to make the brand more influential business management and value are the most important issues. Yet more from the operators over the years to expand awareness, improve product or service quality and to strengthen public relations and other aspects of building improvements to enhance the brand influence and value proved just the basic content of the brand influence growing number of successful brand experience tells us expand the brand influence, enhance brand value of the assets is how to recognize the brand of consumer psychology, which find the path to success. concept of brand equity is raised in this context, after twenty years of research and development, so that the operator saw the cause of the brand influence and brand asset value of the path, and the past many practices or strategies may be incorrect or invalid. Brand Equity (Brand equity is advertising in the 1980s Western scholars from brand management perspective presented a concept that time, many Western countries are faced with the economic downturn, companies often use to cut prices and promotions focused marketing approach, although promoted short-term sales growth, but damage to the company’s brand image, thereby affecting the long-term interests of enterprises in order to strengthen focus on brand building and promotion of long-term development, to avoid price promotions on the negative impact of the brand, in business management studies presented The concept of brand equity and carried out a series of studies. About the definition of the concept of brand equity more influential ideas are: American Marketing Science Institute (MSI, 1990 the brand equity is defined as “the brand’s customers, channel members, the parent company for brands such as Lenovo and behavior, and behavior of these associations makes the product can be obtained in the absence of brand names than under conditions more more sales or profits,