How to make your ads really effective-.docVIP

 PAGE \* MERGEFORMAT 12 How to make your ads really effective? Advertising significance of operation of the business is self-evident. Especially the consumer goods industries, in addition to good products, to some extent, advertising is almost the lifeblood of business success or failure. Product to sell well, companies need to do big, no advertising is not enough, but the contrary, it may not be OK with the ads. Rely on ad size and strength, the rapid success of the legendary story of a lot, but invested heavily in advertising, the fact that the last go down the drain more. Also really into advertising, advertising is also lost. Daily TV, newspaper media, filled with countless advertisements, but really a good marketing and effective advertising is rare indeed. If an advertisement should be how to do it effective? Advertising why are they doing Of course, for sale! In the business operators there, this is a simple question. However, operators in the ad, where the problem seems to have become blurred, the founder of David Ogilvy amp;amp; Mather Advertising. Ogilvy has a famous sentence might be regarded as a classic: advertising is an art. So many times, the pursuit of beauty, the pursuit of artistic expression has become a important mission of advertising, has become advertising’s pursuit of value. But calm down and we will find that China’s advertising industry at present there is such a phenomenon: the award-winning ads are not necessarily an effective advertising sales, while the contrary, some of the sales are very effective advertising, such as’ Melatonin ‘,’ Yangshengtang ‘,’ Tingmei ‘,’ Harbin Pharmaceutical Group ‘of advertising, are difficult to award. In any case for enterprises to measure the advertising standard is good or bad impact on sales. We have many marketing, advertising theory can be seen in many terms: name recognition, reputation, brand, interest points, the spokesman, commitment, media mix, positioning, and so on. Which in the end i