How to mind your customers-.docVIP

 PAGE \* MERGEFORMAT 21 How to mind your customers? As we all know, marketing is the core business, by the amp;quot;planned economyamp;quot; to amp;quot;market economyamp;quot; of today, sales in the central role of business has been highlighted even more. While the sales can not do without customers, because enterprises are mainly sold through their product, the customers are business sales an important part of the system is an important asset of enterprises, can manage their customers, is actually related to a good ability to effectively operate the assets, it carried out the development, maintenance, use and make added value. However, in practical work, many companies do not manage their customers, on the one hand they do not recognize the major significance of customer management; the other hand, in the customer management work, the lack of systematic strategic planning and the necessary technical means to , management practices. It is necessary to explore these issues, really good job in customer management. The purpose and meaning of customer management Customer management objective is to cultivate that can bring benefits to the enterprise a good customer. Sales of enterprises according to size and whether the distinction between loyal customers have the following four categories: ⑴ sales volume is small, the enterprise is not loyal customers. These customers do not value to enterprise customers, enterprise customers such as response to treatment is the elimination of the phase-out. Not bad customers out, we can not train a group of good client. ⑵ sales of large corporate disloyal customers. These customers often become the company’s most dangerous amp;quot;enemy.amp;quot; Such customers tend to relate to their own capital to sales for the manufacturers to make some over-the conditions and requirements, such as are not met, they will use FALSIFYING, price cuts dumping, disrupting the market or long-term corporate loans in arrears and other means to