How to fight 23 market operations calculations-.docVIP

 PAGE \* MERGEFORMAT 9 How to fight 23 market operations ‘calculations’? 23 market development and maintenance, in essence, marketing down the center of gravity, but also fine marketing concrete embodiment in the market. However, its operation, will bring significant increase in the cost of management, specifically as follows: The increase in personnel will inevitably bring about an increase in personnel costs; right multi-channel development and maintenance will bring the promotion, promotion of increased costs; to product diversion to the 23 the market will inevitably bring about an increase in logistics costs, etc. These have all contributed to the operation of enterprises 23 market costs bound to rise. However, while the cost has increased, but the enterprise product margins, the profit levels are not increased, therefore, reasonable control of 23 markets, operating costs, and win the business operations of ‘calculations’, has become heavy in the Enterprise Marketing Management The weight, then how enterprises can effectively operate 23 markets, but also the increase in operating costs can rationalize, minimize it? Officer: Localization Personnel costs in the operating market, accounting for 23 large sum of expenses, therefore, reasonable staffing, so that their talent the best use is to reduce the operating costs of the first choice, but to do this, localization is the the best way to save input costs. Localization of the advantages are: one, do not have to pay travel costs and subsidies for the implementation of off-site. 2, familiar with the local market conditions, able to quickly enter the role, reducing initial investment costs of the market. 3, to facilitate communication with local distributors at all levels to quickly increase sales, reduce the cost of the market run-in. For example: I once served a biscuit manufacturer, Zhejiang, 23 in the open market, has been selected from a large number of headquarters personnel rushed to the front line, th