How to find the ideal strategy of differentiation.docVIP

 PAGE \* MERGEFORMAT 15 How to find the ideal strategy of differentiation The author is a Beijing palace Marketing Management Consulting Co., Ltd. Senior Consultant From a strategic perspective, not necessarily all of the companies are suitable to differentiation strategy, but in the Chinese market, many industries are facing the homogenization problem. Therefore, to create a distinctive marketing strategy to create differentiation advantage is worth considering the development model. I remember a year to write business strategy planning or next year’s marketing plan, the ‘boss’ asked most is whether they can find a considerable differentiation strategy. The bosses are so eager to be found everywhere in Chinese enterprises, but this desire is often for those companies where the personnel responsible for strategic research into trouble. The reason is differentiation strategy is not necessarily suitable for all businesses, even if for you, not necessarily so easy to find. In terms of time but also valuable than money, how to quickly find an ideal differentiation strategy? Examine differentiation You do companies really need to differentiate In pursuit of a person’s individuality, and made from head to toe, and where ordinary people are not the same, do you dare to say that he is man? Differentiation strategy is also the case, is a relative concept, there is no need for differentiation and differentiation. Talking about differentiation, first, we adopt a strategy of looking at themselves. What kind of company we are? What is the role of industry? To provide consumers with what kind of interest? The basic problem is, before looking for differences must be clear. If you are a industry leader, you are talking about more problems should not be differentiated, but how to do a minimum of marginal cost. Because, under normal circumstances the industry leading brands is the industry-standard setters, providing the products and services to lock the mainstream market.