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- 2017-05-03 发布于浙江
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How to obtain market information on behalf of the industry-
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How to obtain market information on behalf of the industry?
Only do so on behalf of an industry on the market, competitors have a keen sense of the situation in order to know ourselves and be able to timely and effective marketing methods to adjust the program.
Can only be beaten passive, active side was an opportunity, as an industry need to cultivate the initiative on behalf of the collection, analysis, feedback, information, habits, and can own a timely and effective analysis and solution delivery to the top leadership.
What is the market information? Perhaps many did not take too much notice, but soldiers to be blocked, the water to soil cover, failing Jie Shi, invisible unintended access to information, process information, which requires the industry to rely on the skill on behalf of the experience and skills as a basis.
This special market information summarized below, for a friend in the industry for reference.
1, the local market, the commercial point of sale. (Including each customer’s location, traffic, reputation, reputation, brand management conditions, the extent of the price standard, or even to understand the client’s financial strength, growth potential, business philosophy, business direction, management status, etc.)
2, the local market, spending habits, customs, human relationships, buying habits, etc.
3, competitor’s product distribution, new conditions, product prices
4, competitors, channel structure, terminal layout, operating a customer’s sales capabilities and the degree of loyalty
5, competitor products, strengths and weaknesses, marketing policies, explicit and implicit advantages and disadvantages, advertising and promotion frequency and size, as well as the usual means of promotion.
6, competitors, customers visiting the route, frequency, period, etc.
7, competitors customer service means, as well as the pros and cons of the degree
These are the industry on behalf of the minimum information to kno
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