How to operate the hospital market the terminal (Part Two).docVIP

 PAGE \* MERGEFORMAT 10 How to operate the hospital market the terminal (Part Two) Third, how to complete the collection efforts (A) Direct Collection This approach is required hospital reimbursement in accordance with the date stipulated in the contract payment, the hospital issued a general note of transfer, providing pharmaceutical sales invoices and account number, Bank name to the hospital financial officers, handle collection procedures. (B) Indirect Collection This approach refers to the phenomenon of deliberate withholding of medicines paragraph, it can lead or through the hospital to help the relationship between the director of pharmacognosy collection. In the receivables to invoices, account number, Bank name directly to the persons concerned, or the relationship between drug sales and collection of people went to the Finance Department. (C) Public Relations Collection This approach refers to the Hospital Finance Department (Manager or Chief of Section) intentionally withheld payment, the pharmaceutical sales force’s initiative to use public relations means to communicate with the Finance Ministry and relevant personnel. Way of gifts or cash can be used to achieve the purpose of collection. 4, drug sales staff skills (A), set to visit target Drug sales staff should draw up a monthly, weekly program of visits, and then under the plan the contents of the production of a daily schedule to visit customers. Access to customer plans should be formulated well the previous day, it is best to cultivate the habit of going to bed before the scheduled program. Visit customers should take into account the purpose of visit, reasons, content, time, location, interviews, objects and call methods. (B), prepare marketing tools 1. Bag: package something to organize clear, the product catalog and marketing manual collection of complete, and placed orders, delivery notes or receive a single and so on. 2. With customers when necessary to discuss the marketing