How to operate the Academic Promotion.docVIP

 PAGE \* MERGEFORMAT 22 How to operate the Academic Promotion Many businesses do copy of academic promotion, but the promotion of which is often left to do a type, the key is do not grasp the following four elements. Recovery in the face of market conditions, academic promotion of the importance of a number of pharmaceutical companies have been paying attention. Over the years enterprises for market investment is not a small building / activities a lot, but do not quite effective. To promote the academic expectations of sales of the brand value by leaps and bounds and bring to upgrade difficult to achieve. The reason is that pharmaceutical companies organizations, none of the academic promotion activities regulate the formation, forming systems, this view of the current academic promotion taking shape, the gap between expectations and actual results big problems, combined with Chinese and foreign management theory, small and medium sized pharmaceutical company summed up the academic promotion of the four operational elements: work processes, operating standards, operation supervisor, operations assessment. Blood clots in 2004 for prescription drugs category B, for example, through the academic promotion of the product made from the same category of domestic sales of the first 13 moved up to No. 1 record. I use the year of the annual marketing plan magnificent, one of sub-activities, 800 field departments will promote the practical operation, to describe the elements of the four operating principles and application. Workflow Departments will implement the 800 field, when the Center’s main focus on marketing a high-end meeting, believe that small would be easy to operate. The initial operating principle is ‘Marketing tie-sets, students sing’, businesses recruited a dozen lectures courseware product specialist was constructed based on these lectures Commissioner for Academic Affairs, the Ministry of maintenance of terminals and sales of their agents Market Co