How to optimize the value of marketing resources.docVIP

 PAGE \* MERGEFORMAT 7 How to optimize the value of marketing resources To do anything requires resources support, marketing vice versa. Resources left to talk about work, it is tantamount to illusions, fancies. But because of the way the use of the same resources are not the same, the effect produced is different, with limited resources can not have unlimited power, but indeed produce value will vary. Marketing marketing resources can not be separated. Coca-Cola, Wal-Mart’s growth in China, is by no means a brand story can be supported. No matter how much they are a powerful force in American brands, the number of far-reaching influence in China’s reform and opening up, the hot topic, not the strength of the brand, in fact, they have a huge marketing resources due. Strong capital, strong government support contacts, not anxious for development investment, which is the essence of their root development. Other international brand development in China is also the case that only a powerful resource to push them to the forefront of the competition, and even the industry leader, will have uninterrupted development. Pre-World War II German military victory because of their steel industry, military industry continue to accumulate enormous resources, not just the powerful military, failure is nothing more than the late German military resources can not match their needs, Unable to compete against their rivals, the powerful Soviet Union fit. So whether it is heavily marketing to win the overall enterprise resources. No no resources of the enterprise, not without resources marketing. This is also true, how to look at food to eat, how to tailor it must be university asked. So that the limited marketing resources optimization, we always have to face marketing problem. Optimize the use of resources is inseparable from the following six aspects. First: resource identification and confirmation. Many of our company’s marketing department know their family