How to pan for gold in the field of high-end vegetables-.docVIP

 PAGE \* MERGEFORMAT 9 How to pan for gold in the field of high-end vegetables? In 2008, the melamine incident triggered a reflection on food safety, ordinary people began to pay more attention to food safety and health spending. Although China’s dairy industry hard hit, but the incident inspired a certain extent, with the ordinary people’s lives, the food category of the inherent market potential. As the necessities of life, and vegetables is the case. In recent years, organic vegetables, pollution-free vegetables, fresh-cut vegetables and other products have been in a number of large and medium cities have display terminals and began to show some growth. Compared to the ordinary vegetable market selling vegetables, to clean vegetables, pollution-free vegetables, organic vegetables and vegetable market, as represented in the high-end development is not mature, the most fundamental reason is the weakness of consumer base. In addition, the development of the industry itself there are some unhealthy factors, the recent media be exposed Beijing three green pollution-free vegetables for production of counterfeit scandal. How can the success in the field of high-end vegetables, then pan for gold? Product Innovation From the immediate perspective, organic vegetables, pollution-free vegetables and other high-end vegetables confronted with a dilemma: the mass consumer group can not accept the product at high prices, while the fixed costs of initial investment by enterprises and production of the high cost of production is unable to price changes. Therefore, the immature high-vegetable industry market is a natural thing. To survive, companies must dig deep for the breakdown of minority groups, for different sub-groups to implement different product strategies. At this point, carry out product innovation, and thus enhance the value-added products has become the top priority. This innovative extension of the most important direction is the convenience. With the pace