How to operate the regional market.docVIP

 PAGE \* MERGEFORMAT 12 How to operate the regional market For the regional market operation of the main narrative from the following three aspects: first, pre-market, including market research, agent selection, agent negotiation, on the regional market to make good judgments; second market management work, including agent management, timely market information feedback and control, product mix and price systems, terminal management; third self-management, including self-learning ability and time management and the company’s policies and systems compliance. 1: pre-market work Market preliminary work is mainly on the regional market to conduct a detailed market research to grasp the various cities in the region’s spending habits, consumer appliance standards and market strength of dealers, business fundamentals and other basic information in order to do a good job for future agents to determine the basic work. 1, a detailed market survey: ① the city’s geography, culture, population, transportation and other basic information to the city to form an initial impression. ② Yetai Survey: master the local mainstream Yetai, including home appliances chain stores, supermarkets channels, department stores and local channels, a strong channel. In order to understand the channel sales and competing brands accounted for approximately Yetai distribution and channel relationships, bearing in mind the mental outlook of the various brands Promoters and terminal image, determine the major competitors in this region. ③ agent survey: knowledge of the basic situation of the city’s main agent, including business category, month or less sales, sectoral composition, number of employees, transportation capacity, maintenance capability, channel cloth points, funds, agent background, and to facilitate In order to establish the regional agent do a good job to judge this product. The above inquiries may be embodied in the form of tables for the analysis of sorting good choice for