How to Plan a good market for new products launch programs-.docVIP

 PAGE \* MERGEFORMAT 13 How to Plan a good market for new products launch programs? End of new product design, the company is not a simple product market launch, but the planning and marketing personnel, market operations, together with the focus on new products to market before the planning program, including: how to add new products to target markets; how to carry out new products Distribution; how to eliminate the concerns of consumers to try new products; new products to market how to do quick success. First, how new products to target markets Product development and marketing staff in the new product on the market should be preceded by a reasonable selection of target market segments in order to achieve rational and effective delivery purposes. Selecting target markets, companies should be clear what kind of customer service to meet their needs which are enterprises in the marketing activities in an important strategy. The so-called target market through market segmentation, firms are prepared to the appropriate products and services to meet their needs one or several sub-markets. The purpose of the target market selection is based on enterprise human resource and financial situation, to find attractive the enterprise, giving play to the enterprise of our existing human, financial, and material advantages of the market. If Taiyuan Rubber Factory is one of more than 1,800 workers to produce cars, tractors and tires mainly medium-sized enterprises. They carry out market segmentation, based on the business advantages, selected top ten transport companies in the province as its target market, production for the high-Sinotrans Shanxi coal tonnage car truck tires, opened sales. With the corporate strength, they chose farming, transport, dual-purpose tractor works as a target market, and in one fell swoop was a success. Select the target market should be beneficial to the determination of products to enter the market-based approaches. Suppose a company selec