How to identify real market or false market-.docVIP

 PAGE \* MERGEFORMAT 7 How to identify ‘real market’ or ‘false market’? In China nearly 30 years, Bo Sha health products, some companies have become pioneers, some companies have become martyrs, and some have become innocent people. Market or that market, but continues to introduce new concepts, some concepts can be an instant sensation, and some concepts will take several years and the red, while some concepts are a lifelong Red. Whether it is marketing personnel or business owners, need to identify what kind of market does exist, and profitable; what kind of market is untouchable, is the need to resist temptation. Here the nearest 10 years, the health products industry, disputed several markets, to cut into the ‘real market’ and ‘false market’ in this topic. ‘Sub-health’ is a ‘false market’, immunity is a ‘real market’. Sub-health market was initially advocated Herceg play the market, looks like a promising market, 1.3 billion Chinese people, there are a few people can say that they are completely healthy? However, in practice, but encountered buy ‘sub-health’ outcome. Because the ‘sub-health’ concept of demand is extremely weak empty, not only difficult to explain in writing, with a lot of forms is difficult to test it clear, toss a half-day or to allow consumers to understand the ‘sub-health’ in the end is healthy or unhealthy, listed Symptoms can not allow the consumption of large amounts of convincing. Therefore, the ultimate power of Herceg ended in gloom. The rising star, gold partner, 21 Jin He, midrib Bee Ling, but to rely on ‘vitamin helps immunity’’resistance, and good health’ and the use of concepts such as ‘SARS’ rapid rise of the opportunity. In fact, this writer sees, ‘sub-health’ is the corresponding immunity, a person in a sub-healthy state, the consequences is that immunity is poor, is a healthy step up, to the next step is to disease, strengthening the immune system at this time is the key. Sub-health and their endless publicity, not a