How to Hold the second groups of operators seven inches.docVIP

 PAGE \* MERGEFORMAT 14 How to Hold the second groups of operators ‘seven inches’ First, to distinguish between the second groups of business types The terminal is king of the atmosphere, and large companies on the circulation structure, two types of attempts: first, to cancel or weaken the function of a wholesaler will be the second groups of development, and transformed into ‘direct control distributors’, are typically so-called ‘depth of distribution’, manufacturers continue to be among target customers for the sale, which is the Erie distributor system, a unified ‘system of secondary sales of the’ respected sales model; Second, self-built factory-direct channels, direct-controlled terminal , usually a modern terminal objectives, such as household appliances inside of the Gome and Suning the mode of supply, the two terminals of all types of music on the size of the direct distribution model, intermediaries and manufacturers from a terminal operators as a direct trading partners. The problem is not the models themselves, these patterns are not so much scientific, representative of the modern marketing concepts and trends, fell rather, an enterprise resources and ambition to contest the market. The problem is the so-called depth distribution model is not the development of business sales ‘of course axioms’, the second groups of the existence of the problem on the one hand there are many brands to exploit the case of the second groups of the success of the other hand, not all companies can be directly the terminal as its trading partners. How to understand China’s second groups of market makers? Turn first to the second groups of the existence of business forms, fast consumer goods currently in the field of the second groups of the existence of three forms: 1, in the traditional wholesale market where the cosmetic business (primarily at the wholesale level); 2, in the urban streets of the Zero concurrently; 3, in the county, town Zero concurrently. The