How to organize a sellers can have both popular promotional activities-.docVIP

 PAGE \* MERGEFORMAT 12 How to organize a sellers can have both popular promotional activities? Promotion: advertising industry professional term sales promotion. Namely, SP (sale promotion): Promotion is the traditional 4P marketing mix in the theory of a P, generally refers to new products, sales slump, sales of off-season, holiday, or to suppress its competitors to resist to deal with expiring products, processing inventory, complete surprise sales tasks, boost staff morale and support for end customers, and establish the confidence of business customers when it adopted the stated purpose of the short-term sales practices. In recent years, an increasing number of home appliances, fast moving consumer goods, medicine and health care products manufacturers to adopt large-scale promotional activities as a marketing tool to boost its profile in the sales terminal fast and quickly grab market share. Promotional activities in many forms, but no matter what form, the ultimate goal of promotion is very clear, that is to promote the pursuit of vigorous scene popular, professional point, that is to a very high degree of public participation; can reach a sold during the promotional The purpose of goods, namely, to maximize realization of input-output ratio. How to do this? Here I talk about in their own promotional activities both in operation and can sellers of some popular approaches. First, to your promotional plan a perfect theme What is the perfect theme then? There are three main criteria: First, there is widespread concern the theme of social significance, with social significance, that would arouse the interest of consumers, the public concern, media attention, will be popular. 38 topics such as: ‘attention to vulnerable groups of women, 38 Free Cervical’; Mother’s Day Promotion theme is: ‘dedicated to a mother’s love’. A children’s health products 61 theme is: ‘attention to your child’s emotional intelligence! ‘ Second, is the theme message clear and un