How to rejuvenate the old brand- - Yellow Crane Tower Wine Gong Lue.docVIP

 PAGE \* MERGEFORMAT 21 How to rejuvenate the old brand? - Yellow Crane Tower Wine Gong Lue Culture Gong Lue: Beyond the Yellow Crane Tower The future of a new era will be the era of brand loyalty, that is ‘customer loyalty’ era. Liquor product homogeneity resulting liquor brands ‘1000 product side’, seriously affect the product’s attention rate, resolution, and reputation, a narrow view of product manufacturing will quit the stage of history, replaced by the overall product concept, big product concept will dominate product innovation. According to high-end positioning, can consume new Yellow Crane Tower, and is a place in society that part of the high-income people, their consumption of the purpose is simply perfect, lasting and pleasant impression. How to feed the Yellow Crane Tower brand into new ideas, new culture, internal rhyme? This will result in the Yellow Crane Tower on the history and culture efforts. Yellow Crane Tower, ranked ‘one floor, the three southern’ the first, as early as the Northern and Southern Dynasties in China’s famous ancient world, has a beautiful legend ‘immortal Chenghe’’for visitors to drink, but to make the clapping song, dance under the crane must’, from Li Bai’s ‘enemy of the West speech Yellow Crane Tower, the fireworks in March in Yangzhou’ to Cui Hao’s ‘by Huang Xi Ren has to go here and spare the Yellow Crane Tower’, which indicates that this one floor, a long wine cultural roots. Yellow Crane Tower Wine in the fourth, fifth professional wine competitions in the country have been two ‘Chinese wine’ title, as the only one in Wuhan, alcohol national brand, and even in Wuhan, Hubei Province are known, there is a very high profile and reputation. Yellow Crane Tower wine was beautiful, but as a new high-end spirits, these were not enough, as the liquor market development, ‘history and culture’, ‘celebrity culture’, ‘regional culture’ and a variety of ‘Blair, popular culture ‘quickly becoming the trademark of liquor into the