How to store cosmetics channel development and construction of county and township.docVIP

 PAGE \* MERGEFORMAT 20 How to store cosmetics channel development and construction of county and township County and township-level store is the cosmetics industry in 2007 is undoubtedly the most popular sales channels, one promising development, in order to attract a lot of people into the upsurge of shop, the store is mushroomed overnight and throughout the urban and rural areas town. Second, many of the manufacturers or distributors are also keen on self-built retail terminals, low-cost, power of examples is endless, ‘Guerlain Lady successful, why I would not do’? Also come to eating a piece of cake. In the cosmetics industry, in our large cities and villages, large supermarkets on the geographical coverage is limited, and awareness of consumer shopping habits also exists a great difference, that we have a cosmetics store fairly extensive living space, because of their mode of operation is very flexible and powerful to fill the gaps in the market, with the ability to further increase consumer spending, specialty market also reached an unprecedented prosperity. Why should pay attention to county and township markets are channels? The base of this channel market is very large, if the large companies compared the ultra-large carnivorous animals, then they have a right to survive territory is the minimum requirement, otherwise the source is not enough things enough to eat, they starved to death, while the Most of the large number of cosmetics stores not large in scale, in the face of the wide range of consumer groups, the operational flexibility to lower costs, so that the number of terminals on far more than large supermarkets, in the sales also favorably This is caused by the industry is generally the main reason for the attention. There is also a manufacturer’s own reason is the current cosmetics cosmetics companies are mostly small and medium sized enterprises, there are no major advertising to drive customers into spending, but to use leveraging the po