How to make more effective marketing planning meeting.docVIP

 PAGE \* MERGEFORMAT 16 How to make more effective marketing planning meeting A prelude to the meeting A company is a production of generic drugs based cardiovascular medicine medium-sized state-owned pharmaceutical companies, mainly based formulations of capsules and tablets, the product’s retail price of less than 10 yuan, the distribution of products in the market of regional characteristics. The enterprises lack a nationwide high-quality products, with annual sales have been hovering at 7,000 million. Marketers are basically older employees, their corporate loyalty, but the overall level of sales is not a long-term increase. Market competition, lag behind. Above, let A company’s executives asking this question: What is the marketing team or a corporate mechanism for aging of the lack of passion? Lack of competitiveness of a product or a competitor too? Or there are other reasons? Early December 2006 in Shenzhen, Yao Jiaohui held during the ‘third terminal whether the pharmaceutical industry, Blue Ocean’ debate of common concern in the industry who ended smoothly, as the A company’s new marketing boss, Wang Xiaoping (a pseudonym) is a a truly airborne, he was at the scene heard verbatim the views of the participants, there is a can not sort out thoughts lingering in his mind. By mid-December, 2007, Wang Xiaoping, held at Headquarters level marketing, annual planning meeting, arranged a new terminal in the third year of business marketing and sales department business manager, part of the key markets of the provinces and regions as well as the Marketing Manager of managers gather together, did not expect This meeting opened an unprecedented four days. The first stage: the great debate The meeting has just begun, Wang Xiaoping, take a look at his face puzzled Marketing Manager, and then look at the shuttles sales department business manager, everyone’s eyes reveals a depression, he thought to himself, how can we win a war no confidence in the team then!