How to enhance the products competitiveness in the core store.docVIP

 PAGE \* MERGEFORMAT 10 How to enhance the product’s competitiveness in the core store With the transmission of the increasingly rich, information transmission loss increased endless variety of marketing tools, knives of competition in the market tend to make more and more brands begun to focus on end-packaging this product to communicate directly with consumers the forward position. Enterprise habit to call it ‘finishing touches’. In all of the terminal, the core commitment of the company store, product, brand and product image shows a significant portion of sales tasks. The strict sense, a core business at a local store that is a condensed window. In my opinion, to build a good core of stores, the key is to achieve ‘four climate’, namely: promotion (price) climate, products, atmosphere, an atmosphere of brisk sales, brand the atmosphere. The following Air-conditioned stores, for example, the ‘four climate’ of specific ways to create elaborate. Top priority - to improve the effectiveness of shopping guide Shopping guide size: control the number of non-core stores of the shopping guide, shopping guide into the heart of the best stores, according to the number of stores shopping guide to determine the actual situation. Basic requirements: core shopping centers in general the number of days the official Purchasing Guide maintained at a person, weekend two people, and can be temporary Purchasing Guide weekends; on sales of non-core stores of about 80 units can be configured to a Purchasing Guide, 50 between sets to 80 sets, in shopping malls can be tough to consider the request only to the basic salary or only the way to the commission set up an informal Purchasing Guide. Shopping guide training: practice every Monday or Friday afternoon, the convening of regular meetings shopping guide. * Purchasing Guide from the last week introduced the shopping guide of outstanding success stories (ie: the introduction of the Purchasing Guide to the customers on a cert