However contrary to common sense marketing 3 times and 3 errors admonition.docVIP

 PAGE \* MERGEFORMAT 6 However contrary to common sense marketing 3 times and 3 errors admonition Advertising practitioners planning for many years, 10 years of trials and road, forced by problems in the market, under the ‘history of marketing tools’ effect down the situation, the time not neglect, positive reflection, cautious assumptions, carefully verify, square in the ad arena has a marketing plan place. Today, the proposition is indeed derived from the work of the emotions of a hero willing to explore Advertising separate ways. In short, the face of a positive one pious brand customers, one filled with full of ambition has been hesitant to trade allies, with the walk of life throughout the life of the development and changes, with the entire marketing chain, the passive force-style progress, no matter brand customers to the agency within the camp and the entire channel distributor level, the industry’s progress for all to see, especially in recent decades reseller channel links to mature, but also a positive line worthy of the entire industry. Whether the product of choice from the dealer perspective, or whether-to-end resources, media resources, a system to grasp, until the actual experience of operation of the market segments, have decent performance. Of course, today’s Li-paste, the main problems are discussed. Recent work has three errors and views on the need to explore with everyone. Myth # 1: blindly talk about integration! Marketing, marketing resources to achieve the broad integration of the whole, of course, be able to resolve marketing costs, reduce marketing risk. But the excessive expectations of the idea of integration achieved through the practice of risk-averse, often fall into ‘integration easy, cutting hard’ or embarrassing situations. Pre-integration of resources, the original intention was to save marketing costs, but if the principle of distribution in each other’s grasp the poor, often counterproductive. For example, years ago,