I dare go- - On the core of the crux of the marketing Shaoxing rice wine.docVIP

 PAGE \* MERGEFORMAT 10 I dare go? - On the core of the crux of the marketing Shaoxing rice wine Shaoxing rice wine has a long history, Chinese and foreign well-known, its mellow taste, rich nutrition and moderate degrees all the characteristics of popular drinks are popular, and received national and international level numerous awards. However, the hero not to mention the courage that year, a hero has only made by providers, overlooking today’s wine market, Willow Council’s crowded, Shaoxing rice wine has been living on the latecomers liquor, wine, beer industry after the forced retreat in the domestic rice wine The Shanghai market’s largest sales volume, but also by Shanghai Guan Sheng Yuan’s ‘and wine’, Shanghai Jinfeng Wine’s ‘Shanghai wine’, and even go low-end market, ‘Jiashan rice wine’ and other new extrusion rice wine, almost lost its living space. First, good wine Why do not people have a cheer? Rice wine and beer, wine column in the world with the three major ancient wine. Any history of wine, including the Shaoxing rice wine included, have been able to extend the Millennium is not bad, no doubt the quality of its advantages are inseparable. The world is the source of Shaoxing rice wine, Shaoxing rice wine to make an area of the source, wine source, water, human sources, and cultural sources of the benefits, as a unique resource for the background, from the modern marketing point of view, the core selling point of their products is very prominent, and selling proposition is very easy to extract. Moreover, according to modern consumer being healthy, low-grade, health care orientation of the development trend of the domestic rice wine and white wine compared to its development, competitive advantage is very obvious. But that is not the case, according to the National Bureau of Statistics data, rice wine production in China’s overall total alcoholic beverage, accounting for only 4%, hovering around 1.3 million tons from top to bottom, while the Sha