I was cheap I am afraid of! - 2003 -2004 years the market situation Jiangcheng kidney Record.docVIP

 PAGE \* MERGEFORMAT 10 I was cheap I am afraid of! - 2003 -2004 years the market situation Jiangcheng kidney Record Price war was once the home appliance industry, the most commonly used means of competition, a further round of price competition, not only a large number of SMEs have to face merger or bankruptcy situation, but also the market share of a large number of production resources further to the well-known large enterprises strong product focus. Today, low-cost strategy began to be widely used in medicine and health products industry, market competition has become time-tested killer, by the end of 2003 so far Jiangcheng kidney scenes staged in Wuhan product war will be a price war Misan Zhao thick smoke, while the the smoke dissipated, the inventory victories, but the few happy some unhappy! By the end of 2003, price reductions. Challenges side: Aodong Kidney nourishing capsules meet the challenge by: Zhang Ning, the Senate, deer and a number of brand-name Jianshen In November 2003, Aodong nourishing kidney capsule for competitive strategy and market needs of the situation and began plotting in Hubei province to start a wave of cheap kidney, after a thorough market research and careful planning of advertising in the market, the main Zhang Ning competitor promotions gap (Zhang Ning promotional gifts to buy more before the regular, generally carried out at the end), Aodong kidney nourishing and launched a sudden price cut of up to 44% of special promotions war, war in the pre-launch promotion, namely, high-frequency, large format advertising market as the vanguard of warm, sharp and sensational fullsoft-Wen, Du Yulu celebrity endorsement effects, Aodong strong brand influence, the early effects of the continuous accumulation of newspaper ads, etc. gradually accumulated a huge potential consumer potential, a time to talk about Aodong parity kidney Jiangcheng everywhere, even the company clerk shipped to the province when the truck drivers are intereste