IBM is service.docVIP

 PAGE \* MERGEFORMAT 4 IBM is service August 23, IBM worldwide to launch a new brand for the consumer signs, the logo will appear on all use of IBM technology, consumer products packaging, such as personal digital assistance devices, mobile phones, digital cameras, game consoles and other buyers or and IBM to cooperate in technology of electronic products. Because in the post-PC era, with the mass production of consumer goods, business-to-IBM technology, growth in demand, IBM considers it necessary based on the original parent brand, extension and development of a suitable sub-brand of consumer goods. The new brand has followed the tradition of the IBM ‘Deep Blue’ style, graphic design is merely broke the parent brand machinery and ‘a look of deep’ a giant image of the IBM three English words in the design could be more pro - and, lively, full of excitement and new technological era atmosphere. The birth of a brand identity for this blue giant is a historic breakthrough in terms, but also the brand image of the IT industry, from rational to emotional and human development of necessity. Recalling the IBM brand for nearly a century, the road traversed the twentieth century, the fifties, enjoying the invention of the computer creator of the professionalization of management and marketing experts, three prestigious IBM, had become one of the world’s most famous leading brands , its technical excellence, quality and reliability, as well as customer service and build good customer relationships, constitute the essence of the IBM brand. Well-known American management expert Tom. Peters in its ‘liberation management’ a book talked about: ‘IBM is the abuse of the machine age of a service star’. Is not only now, starting from the nineties, in IBM’s ads, the brand has service as its core values of commitment given to customers. When Paul Rand to create the world’s well-known signs, he did not think the blue and white colors of the IBM English design, technology leaders