Ice wine- the high-end hard to break through ice.docVIP

 PAGE \* MERGEFORMAT 8 Ice wine: the high-end hard to break through ice A Portuguese wine competition in the high-end birth Icewine Hot China’s high-end Portuguese wine breakout campaign can clearly came out with two clues: one along with the ‘vintage’ - ‘origin (estate) Liquor’ - ‘custom wine’, to promote. Such as the Great Wall 1992 Great Wall Industry Corporation, the Great Wall 1994, China A Portuguese Garden District, Changyu Castel’s estate, Changyu oak and so on. Great Wall, Changyu, Dynasty and other Portuguese wines big brother is that this line practitioners, promoters, and beneficiaries. The other one is the rise in recent years, ice wine, ice wine trying to unique climatic requirements, harvesting methods, brewing process, the product elements such as the scarcity has been split into sheets, king, long firmly in control of the Portuguese high-end wines. At present this line of promoters and practitioners are mainly Canada, Austria, Germany and other imports Icewine domestic agents and Moga, Changbai Mountain, Tonghua has produced ice wine and other natural and geographical conditions of the manufacturers. In this context, Moga in 2002 declared the area into ice wine, ice wine is necessary to build an annual output of 4,000 tons of capacity. Traditional mountain big wine production Tonghua Changbai Mountain subject to resource constraints, has even more ice wine as a transformation of the direction of the company pushing Ascot Tonghua bottles, the use of Changchun Changbai Mountain Ice Wine undoubtedly become a high-profile product launch. Import Icewine wave power, St. Lawrence, Dr. Blue ice began advertising campaign, the national investment, ice wine has become a hot trend Second, the three constraints Icewine ice Mishap Beijing, Shanghai, Guangzhou is the focus of Icewine makers target market. According to the author surveys and interviews in Guangzhou, ice wine market performance can be ‘to be an ice-breaking’ a few words to describe. The m