Idol of the evening- the image of entrepreneurs how to deal with the crisis struck.docVIP

 PAGE \* MERGEFORMAT 8 Idol of the evening: the image of entrepreneurs how to deal with the crisis struck “People worship idols on the surface, but down in the subconscious hope that Idol is ... ... everyone has a kind of hard to explain the social impulse.” French sociologist Le Pen in his famous lt;lt;rabblegt;gt; once wrote. Beginning in 2008, I believe that many Chinese entrepreneurs, entertainers, academic gurus have this feeling: they always pay homage to the public, has been touting the supremacy of their media, seem to suddenly call knife opposite, defections and cutting, Some mistakes were idols overwhelming amplify, their privacy is endless digging and exaggeration, the image of idols an unprecedented crisis swept. “God down movement” agitated struck, the idol of the evening came it? Image Crisis: When hit the mainstream public when the value of the bottom line As the number one actress, most international flavor actress, Zhang Ziyi appears Liunianbuli from since 2009, from the “ink door” to the “hoax donated door” crises one after another to “International Chapter” layers of the image cast a shadow. Crisis management with all clumsy entrepreneurs, face avalanche of negative public opinion, Zhang Ziyi is the beginning of the strategy adopted to avoid silence, and then denied the lack of logic to refute this error caused by a greater public policy criticized and lead to the “National down chapter” of the terrible consequences - under the strong pressure of public opinion, Zhang Ziyi was hired experts in crisis management for the corresponding communication, then re-sort technique to clarify the various rumors and attacks, personal effort to repair the broken image. Recalling the success of Zhang’s background, she has been regarded as China’s film and television star into the international banner of success was highlighted by the media. In the past few years, about her struggle, of her brilliant, about her love , the media always tells wi