If your products are recognized brand will not have to do.docVIP

 PAGE \* MERGEFORMAT 3 If your products are recognized brand will not have to do Products, domestic enterprises difference between brand and corporate brand is not too well, so have a lot of errors. In fact, the products companies sell products made on the line, do the product brand, corporate brand will almost set up. Some of the enterprise itself is the product, that consumer acceptance will agree with my business enterprise products, as some hotels, schools, and is itself a brand, selling is the business, and business is the product, and vice versa. For example, , we have to promote the tobacco factory is better to own than to promote tobacco, tobacco known, the tobacco factory on the famous. Of course, it’s not allowed to advertise tobacco products, but the emotion always can do it! Currently, some products and brands are linked, some are not linked, some multi-brand strategy, as well as the multi-product strategy, it would need a detailed breakdown. In fact, they do not belong to branding strategies and methods category, and belongs to the scope of brand management. In the market economy, a company can not independently if the enterprise as a product to sell, it might as well shape the brand. Like some American companies no corporate culture, mainly the products they push the culture, with products to promote business, such as Coca-Cola. However, some Chinese companies have been in the promotion of enterprise culture. In this case, we formed the East both engage in corporate culture but also in the market to do product culture phenomenon. And now there is a problem, that is, There are many companies only corporate culture, only a corporate brand, far ignored the product on the market emotion recognition. This is more trouble. It should be said, do business and product brands the difference is very great. In general, companies do or do when the brand loyalty, or make value, which usually clearly divided. But there are some products do not