I believe the strength of the brand - Thoughts on CCTV Channel Specialization to the channel change in brand.docVIP

 PAGE \* MERGEFORMAT 10 I believe the strength of the brand - Thoughts on CCTV Channel Specialization to the channel change in brand November 18, the annual CCTV tender to begin soon. The author notes that this year’s strategic thinking on the CCTV’s a major change from the last channel Channel Specialization in turn made the strategic brand thinking. This is a signal, a concept of comprehensive market-oriented signals. As an advertiser for many years engaged in marketing, says with deep feeling. A careful reading, I believe that television media brand marketing era has demonstrated the real color. Opinion: Channel Specialization is a Journalism and Communication-oriented television business ideas Channel branding is a marketing-oriented television business ideas I believe the power of the brand. Television media operations process known as the Chinese media market in the last piece of ‘cake’, but to become an indisputable insight. As the station owes by the pattern of administrative areas, as well as the management system and other reasons, the pace of market-oriented television is far behind the other ‘with the brothers’. Such as paper-based media, newspapers and magazines, there has emerged a large number of higher degree of market-oriented regional and specialized media, their brand positioning, the reader segments, marketing and media studies have reached a certain height of the market. Quote ‘The Los Angeles Times’ publisher马克韦尔斯 naked sentence:’ To the same management company as the management of newspapers, to establish a brand, it is necessary to promote efficiency and consumer impulses like to sell newspapers, to enhance the frequency of contact with readers ‘This phrase has equally suitable for television. Although the turbulent early emergence of major TV channels targeting sports, but had shouted slogans from the brand management still has a long distance. I believe the power of the brand. Now push the market, according to the laws of the mar