Image Representative of Eight Points for Attention.docVIP

 PAGE \* MERGEFORMAT 9 Image Representative of Eight Points for Attention Image of the spokesperson in the modern enterprise marketing has become an important marketing factor. Spokesman not only for the corporate brand image development has played a positive role in promoting it, but also a large number of public figures, especially the income of artists film song has laid a solid foundation. Chose the image of these people as spokesperson, because this group has become a scarce social resources, they not only have a distinctive personality traits, active Zhang Yang acts, become the object of reverence, but also because they are engaged in work with a great impact and spread, and he has been set from one person cell as a symbol or a representative of highly identifiable, so choose to do the image of celebrity spokesmen can certainly play a widely advertised results. But the image of the spokesperson is often an enterprise’s marketing will cause great controversy in the final analysis is that the image of hire celebrity spokesmen to spend considerable cost, but also in marketing and endorsements do not play much role, and sometimes play a negative role. So for such a high level of marketing, we have to pay more attention. 1, image and advertising spokesmen for the other models We have produced commercials for the enterprise, we should clearly know that we are to choose the image of celebrity spokesmen to do it, or to choose an ad model can be, because, after all, the cost difference between the two great. First consider the business enterprise is not cost but a profit, so as long as the business is worth in financial accounting, business will be enormous amounts of money. But the advertising model is not always smaller than the image of the role of spokesmen, such as the first ad Tingmei underwear model NI Hong-Jie, unknown, yet the charm Tingmei underwear deductive vividly; backgammon cordless phone in the little eyes, men, left us with made a deep impressi