Impact of marketing execution of the six factors.docVIP

 PAGE \* MERGEFORMAT 14 Impact of marketing execution of the six factors Implementation, is simply ‘to do’. Implementation throughout our lives, work all aspects of any person, any institution, organization, groups can be policy makers, is also a policy enforcement. Execution issues discussed was the implementation of the intensity and effectiveness. In practical work will always be a question of one kind or another, that is, we often poorly enforced, resulting in the implementation process in a variety of bias, or even wrong, is it doing to the actual effects of transport as well as the final results had a profound effect , playing a great discount, and even lead to failed projects, programs abortions. In the marketing industry, because the marketing goal is to develop a variety of marketing policies, marketing programs, through the implementation of these policies, programs, recognition product in order to consumers, and ultimately results in a purchase. In this process, the execution becomes still as the key issue. And as we have mentioned above, in the marketing industry, the execution of the bias is also a very common problem, it exists in large and small companies, exist in all aspects of marketing, the implementation of policies among the results of how to ensure the implementation of the effectiveness and quality, how to strengthen the executive power, but also a number of marketing professionals of great concern. Well, now we will look at marketing the first to analyze the deviations arising from the implementation of the reasons, I think mainly in the following in several areas: A policy issue Marketing policy, referred to here is a big concept, can refer to the process of marketing, introduced a variety of related marketing policies, such as sales policy, rebate policies, incentive policies, anti-channeling policy; may also refer to a variety of marketing programs, such as advocacy promotion, promotions, product launches, product shop city,