Implantable marketing the future of marketing in the mainstream.docVIP

 PAGE \* MERGEFORMAT 10 Implantable marketing the future of marketing in the mainstream Guangdong TV Chief Operating Officer, Miss Dai Qun, gave the author of a book written by Mr. Sun Juan ‘Super Girl VS Super plan’, as a rational market themselves as officers, one Flipping through this book, I was unable to stop, all night without sleep, breath to read this book, think it is worth to you, marketing director, marketing director of the door recommended. After reading this book, Yan Juan meditation, deep feelings! One of the most profound sense is implanted (embedded) interactive marketing era has arrived, traditional advertising will gradually be replaced by implantable advertising, marketing planning personnel should change their concepts, change from passive to active marketing, event marketing (event marketing ), implantable interactive marketing. This regard, the Mengniu Sour milk in the super-girls in implantable marketing, Mengniu and Hunan Satellite TV, win-win type of interactive marketing, can be described as the ultimate in implanted marketing reach. 1, what is implantable Marketing Tong Ren Tang’s popularity and reputation, in the absence of broadcast ‘Big Family’ and ‘Great Qing Medicine King’ ago, certainly not as high as ordinary people. Huifang shirt then the popularity of Transformers toys, hot, Spring Festival Gala over the years to report the clock advertising, in 2005 Spring Festival Party on the ‘Wahaha Future Cola’, ‘Jane Austrian nucleic acid’ was treated as a gift; in Pieces ‘romantic thing’ , in order to allow Mengniu ‘faceless’, Guo Mengniu milk also held up to the front several times, his ‘son’ was also a big bottle of deliberately carrying his Mengniu milk shake in front of the camera; in Pieces ‘man a real man’ , we clearly see a row of ‘Wahaha mineral water’ on the table, Guo Donglin also specifically said to drink water, turned his lens toward the ‘Wahaha mineral water’, and say, ‘and then bring a bottle of ... ...’ ; have imp