Idle Ford Road.docVIP

 PAGE \* MERGEFORMAT 11 Idle Ford Road From got up early, catch a late set of So far, the world’s second-largest car company Ford’s investment in China, is clearly inconsistent with its status, direct investment in less than 50 million U.S. dollars. When Ford made its first of a carnival cars off the assembly line in 2003, almost at the same time, around 1995 in China with Ford General Motors, with Buick, Sail and other models have been firmly occupy a considerable market share. And in the blowout of the Chinese market so profitable over the many joint ventures compared to slow-moving Ford is a frustrated person. This situation may soon change, could not stand it, Ford group head Bill Ford announced a month ago replenishment of one billion U.S. dollars in China, this means that Ford will join a new attitude to China among the market compete. For Ford, China Mei Wei Cheng, chairman and CEO for Ford is about to begin a new stage in China. He prepared it? Chongqing Changan Automobile Co., Ltd. According to the 2003 third quarterly report, in January 2003 to September Changan Ford’s production cars 13149, sell cars 10994. These figures have been off the assembly line in January of this year’s Ford Fiesta (Fiesta) as of September car sales data of all production. But also from the U.S. auto giant General Motors Corp., is also produced in China with a size similar to Ford Fiesta compact car - Sail (Sail). According to Automotive Resources Asia’s latest report, this produced from Shanghai General Motors Co. cars in January of this year to 9 monthly production reached 42726, including 41190 Sail has been realized. Then missed a joint venture with SAIC will soon hand the opportunity to make Ford’s vitality. 1995 Ford along with General Motors, Shanghai Automotive project cooperation has become a candidate, but the final choice of Shanghai General Motors. The two sides established a joint venture Shanghai General Motors Co., Ltd. by the end of 2000 will be Sail car