Impetuousness robbery.docVIP

 PAGE \* MERGEFORMAT 15 Impetuousness robbery It is undeniable that since the 20th century, 80 years, China has to some extent is an adventurer’s paradise. Especially in the coastal open areas, popular with many flourishes legend. Loopholes in the law, moral defect, so that some ‘clever’ people who get rich quickly in some areas. Therefore, the impetuous flourishes, like ghosts in China over the Piaodang; impetuous, almost as a mark of this era. Thinking of the most active Chinese marketing people will inevitably have a certain degree of collective impetuous. Impetuous is not incompetent, but from overconfidence in their own ability. However, when it comes impetuous persons, analysis of the situation is often biased, often accompanied by the specter of failure around. Geek born I wrote in late 2003 had an article entitled ‘a day of business of the change Tianjing’ article (published in ‘China Marketing Communication Network’ day of class sections), which mentioned one from Guangzhou T Corporation (a well-known China-made skin care products D, marketing company) to separate cosmetic marketing firm - Q Corporation, in the creation of a black horse in the beginning phase in order to ride in the local market, but in the end because of limited resources and too aggressive, in mid-2002 close up shop. Q said the company’s two founders of X and D, because of dissatisfaction with their position in the T, in July 2000 established a new company private, using the original client resources in a short time gained the considerable Back to the paragraph: in 2000, in October, is the product to the market’s first months, in less than two months, the total reimbursement is close to 3 million yuan. This is for a registered capital of only 200 million (and is put together come to a virtual money), the newly established small companies, should be a brilliant achievement. Q At that time the achievements of the company, we can say thanks to the following factors: 1, occupancy