Impression of Jinan City Marketing- Springs in the loss of individuality- Springs where the selling point-.docVIP

 PAGE \* MERGEFORMAT 6 Impression of Jinan City Marketing: Springs in the loss of individuality? Springs where the selling point? April 22, 2010, should be “lt;Qilu Evening Newsgt;gt; invitation to Jinan to the Evening News advertising big - appliances, solar energy executives say 30 lt;lt;low-carbon age of brand marketinggt;gt; and perhaps this is a more cutting-edge subject, the domestic marketing experts study was not a lot, making life difficult for the lt;lt;Evening News #8226; Appliance Magazinegt;gt; of Liu Guosheng, director, in the “no trace of her thousands of Baidu,” the big crowd to find me, because I was in Beijing last year, “Marketing in China” Forum spoke on the “carbon market” theme. A little knowledge of Jinan, the first is from Liu E lt;lt;Travelsgt;gt; and Lao She lt;”The Great Lakegt;gt; start, know Jinan is the” Spring City “-” every spring, every household Chueiyang “,” four Lotus Liu on three sides, a city half the city scenery Lake “,” Let more Oasis “,” spring under heaven. “ Jinan, the first time, found a relatively unique phenomenon, many of the streets of Jinan Jingwei plans to design in accordance with, but with the latitude and longitude on the globe opposite the east-west road called The Road, north-south road known as the weft Road, is said to have originated in the traditional textile industry in about the latitude and longitude lines. because of what the road to the long and wide, therefore, the one, the Road and other people will be called a main road, two major road. look at the drama “ lt;Daran Fanggt;gt; know, after the Opening Jinan modern textile city in North China, the secret was not difficult to understand. Duke University Professor Kevin Lane Keller In “lt;Strategic Brand MANAGEMENT”gt; in the city brand is defined as follows: “like products and people, geographical location or a particular region of space can also be a brand. The city the power of branding is to make people understand and know an area, and so