IKEA homing.docVIP

 PAGE \* MERGEFORMAT 14 IKEA homing ‘Lowest price’ Nothing could be more representative of the extreme scene people to IKEA (IKEA) - the world’s largest home goods chain - the complexity of emotions: the end of last year, its three branches in the Netherlands found that bombs and suspicious packages, resulting in its 10 stores in the Netherlands have been forced to close down across the board. Dutch authorities believed that the event of non-terrorist attacks. From the Fang Jian guess is that this may be an environmental organization or organizations as anti-capitalist. This is not groundless. Since its inception 60 years ago, IKEA relying on low-cost, quality and simplicity of the signs swept Europe and the United States. In the performance steadily rose - its founders, the British格瓦坎普拉德 the world’s richest people last year in Forbes for about 13.4 billion U.S. dollars in personal assets ranking 16th place - at the same time, it is also the world’s into a context and Starbucks, Pepsi and so on par with the strong cultural symbols. But in China, a huge consumer market at home, settled in four years IKEA has always been confronted with a dilemma: to lower-middle class has always been to provide ‘meaningful low-cost’ as the slogan here, it has become high-income strata park - the city can buy in other furniture, the price of a small sofa in Ikea, you can only buy a very simple wooden stool. Admittedly, those who can quickly change the social life of young people define their own place in the IKEA saw their ideal home. Wrapped carrying stylish and free atmosphere IKEA Beijing store As soon as he opened in this city caused no small sensation. If not holidays, hours of operation at 10 am before the start of IKEA will be gathered in front of a number of patient customers. For the younger generation of Chinese people, IKEA’s unique charm is that it is consistent with their like ‘change’ mentality - and their parents are accustomed to using a set of furniture for