I have a little idea of operation of childrens clothing brand.docVIP

 PAGE \* MERGEFORMAT 10 I have a little idea of operation of children’s clothing brand January 20, 2007, I went to Changsha Golden Apple market, Dongtang metropolitan underground business street, citrus orchard Beibei Bear pregnancy baby products store three places for a short visit. These three places, there is a certain representativeness. Golden Apple is based on the wholesale market. Dongtang Underground Commercial Street is the main downtown retail market. Beibei Bear is that the years developed local brands supermarket chains. And the community shops and large department stores, brand stores in the shop, I still have some shopping in the usual impression. At present children’s clothing for more than five kinds of sales channels is the main form. I was with my simple market research and collected information on some industries, to talk about the current children’s clothing brand marketing some of the ideas. 1: Market research information 1: The Golden Apple: ball cat stores. The owner has two stores. Distribution also were delighted ducks, cards, and several other brands over Le Ji-Rui. To do children’s clothing for many years, their recommendations was that the key is to do children’s clothing style, price, fabric. Requirements for the product color and style must be more room for the big choice. So designer is very important. The price is mainly to be popular, people-oriented. Because gift consumption is not accounted for sales of some of the main. Most of them are self-purchase. The fabric is to ask to do the basic cotton, can not afford to ball, not deformed. Because now parents have attached great importance to children’s safety and comfort. In addition, it is hoped manufacturers to minimize the development of infant and child products, sales of small, profit is not high. Or a large quantity of clothing. Has done a three-year wave of their cats, for example, three times a year, getting goods around 150,000 yuan. It’s summer signed more than 180 mod