Ignored the principle of the channel priced.docVIP

 PAGE \* MERGEFORMAT 13 Ignored the principle of the channel priced Prices are among the most sensitive topics, and the most headache. Price is also a company’s most confidential subject, regardless of Which enterprise system and the price price is regarded as highly confidential. In marketing, the price is the SHOW HAND card game in the last one covered the cards upside down. After years of marketing practice, I found the price, pricing methods, channel model, breadth of product distribution, brand exists between an intrinsic link and laws, while the study of this article will focus on the retail end of the channel and Inter. In the study most of the channels for the product category priced system, I have summed up the three kinds of price is way: A retail price is down buckle method As the name suggests, Flip-priced law is a deduction made from the retail price of the sale price down approach. It contains the prices of three key positions: retail price, the supply of the retail price of the terminal (or known as the wholesale price) supply distributors and manufacturers prices (or known as exfactory sales, factory price). Cosmetic companies and some department stores as the major retail channels, household electrical appliance enterprises often use price is the retail price of Flip-law. We cosmetics, for example, the amount of 100 yuan retail goods, it usually supplies the retail price of the terminal at around 75 or so, manufacturers, distributors supply the approximate price of 65 yuan. (This price is not static, but by the brand strength and distribution breadth of impact.) Assumptions on appeal, the Ex-factory price of the deduction rate = (100-65) ÷ 100 * 100% = 35% The deduction rate of wholesale price = (100-75) ÷ 100 * 100% = 25% In the usual sales of ‘jargon’, we say wholesale price deduction rate of 75 buttons, exfactory sales deduction rate of 65 deduction. In the usual retail price of Flip-priced law, the store’s retail profit margin