In the domain Telecommunications- mobile phone retail chain seeking to build the Empire.docVIP

 PAGE \* MERGEFORMAT 19 In the domain Telecommunications: mobile phone retail chain seeking to build the Empire Starting in July this year, ‘buy a mobile phone to the domain’ ads on CCTV and a number of frequently appeared on local TV. To tie in with the expansion of their own needs, had previously been the same as any other mobile phone dealer hiding ‘behind the scenes’ in the field of telecommunications, the first time ever in the distributors start with the image of the advertising, prime time on CCTV-round flowering, thunder and even once covered Guo handset maker. The Central Field Office of the Telecommunications contractor’s ‘franchise Humen China Telecom Summit’ and held in chains also marks the telecommunications industry as the telecommunications industry ‘third force’ in the true rise. In addition to the summit to take the opportunity to develop their own strengths, and further consolidation of the fragmented channels of power and thus can be formed into an industrial union operators, handset makers are also leaders in the field apparently to rival chain planning an important reason for the summit. Incorporated franchise, to build ‘third force’ 2003 Nian August 6 to August 8, China’s telecommunications franchise Humen summit convened as scheduled. Organizer of a proposed telecommunications field has brought a new perspective: ‘If the mobile network operators, system and terminal manufacturers (ie, mobile phone manufacturers), respectively, as mobile communications industry’s first party, second party force, mobile phone distributors (including retailers) should no doubt be referred to as third-party forces. But in the current China market, the first party, second party forces have in the policy under the umbrella of the so-called third-party influence is completely fend for themselves, showing disunity situation. This makes the Chinese mobile communications market in the formation of a two-polar world, in this asymmetric pattern of third-party forc